"Caught with Your Helmet On" is all about celebrating smart, safe riders in our community. When we spot cyclists wearing their helmets, we give them a shout-out—and sometimes a little surprise! It’s our way of reinforcing the importance of protective gear and inspiring others to make helmet use a habit. We partner with first responders to acknowledge kids "caught" wearing a helmet. When a first responder encounters a child wearing their helmet, the first responder gives the child a gift certificate to a local business.

Every helmet worn is a step toward safer streets and a stronger biking culture.