Cemex back as a sponsor! Highlighting 'Safer Roads Together Program'
You’ll see plenty of red, white and blue at Tour de Scottsdale on April 13.
Cemex is back as a great sponsor for El Tour events and Tour de Scottsdale is our new one.
They’ve been front and center with their big, red-white-and-blue striped truck at El Tour and now will be back at Scottsdale.
And, they plan on having a DJ, pickle shots and cold towels for riders. We appreciate them.
This is the fifth event they’ve made their presence involving El Tour – and first with Scottsdale - having been part of the two years of El Tour and one with El Tour de Mesa.
Once again, they will be there to promote their “Safer Roads Together Program.”
“Cemex is a proud sponsor and participant of the El Tour de Tucson and Scottsdale races here in Arizona,” said David Nabavi, Cemex President – Southwest Region. “Promoting our Safer Roads Together program and educating racers on how to safely share the roads with our trucks showcases our commitment to Own Safety, Act Safely. Participating in the El Tour de Tucson at the end of last year set the tone for a safe and focused 2024. We look forward to continuing our support to these impactful community events.”
Safety is paramount for all things involving El Tour events. Next up is Tour de Scottsdale on April 13. Cemex does about a dozen similar events promoting its Safer Roads program.
Cemex officials want to make sure when their truck is around town people are safe and to make sure to avoid or be careful around blind spots, whether you are a cyclist, runner, walker, driver, anyone.
“We really like to align ourselves with community races or bike races just because we share the road with pedestrians and people on their cars and bikes and our ready-mix trucks are on the roads 24/7 just servicing projects all across the state of Arizona, building homes, hospitals, schools, whatever it may be taking our building materials to those projects,” said Bri Kaites, Cemex community relations. “They are big, heavy pieces of equipment on the road, so we like to go to those specific events and connect with racers and community members and just kind of allow them to sit in the driver's seat and just see what our drivers can see in terms of visibility.”
See what they see when on the road. Sharing is caring.
“They will understand the visibility we are dealing with … it allows us to be good neighbors,” Kaite said.
Cemex, once again, will have a team of cyclists, who will be out on the roads with the other more than 2,000 cyclists in Scottsdale. They had a team in El Tour as well.
“We have some pretty serious riders on our executive team,” she said. “They all ride and part of a club and wear their fancy outfits. Not only do we support the event and try to make headlines in it we also want to have a great time in it.”
It’s not always about business. It’s about making the public aware of their presence on the road and in the state.
They have aggregate facilities, cement terminals, ready-mix concrete plants, where they mix the concrete that goes out to projects. Anything for housing and infrastructure where concrete is needed.
There are about 35 ready-mix plants, 30 aggregate facilities throughout the state, but are a global company and in 50 countries. They were founded in 1906.
They will see you on April 13 at Tour de Scottsdale.
