Mud Sweat & Beers donates all proceeds to Mt. Holiday a 501c3 ski and recreation area in Traverse City. Mt. Holiday is one of the few remaining privately run non-profit areas in the United States. All capital improvements and operational expenses are funded by donations, lift tickets, rentals, zip line fees, etc. No public funds from local taxes support the operation. Mt. Holiday offers two "skiership" programs to financially deserving area youth.
The mission of Mt. Holiday is to connect the community through four seasons of affordable outdoor recreation.
Our long-term vision is to create a community based, family oriented, year-round recreational facility with a focus on disadvantaged youth.
Other groups that have benefited from MSB include:
- Downs Syndrome Association of NW Michigan
- St. Francis High Music Boosters
- Boy Scout Troop 34
- Northern Michigan Mountain Bike Association
- VASA Ski Club (High School Nordic Club Team)
- TART Trails
- NORTE' Youth Cycling Program