Dairyland Dare is proudly produced by Race Day Events, a leader in crafting memorable race experiences. We make weekends awesome by specializing in a wide range of events—from intimate community 5K/10K run/walks to large multi-day bike rides, triathlons, and full marathons. Race Day Events is dedicated to putting participants first, with a mission to design accurate, well-supported courses that prioritize safety and enjoyment.

With a team of experienced professionals, we are committed to delivering distinctive, innovative, and recreational experiences that ensure every event is both satisfying and unforgettable. Join us for a race that celebrates your passion for running and makes your weekend awesome!

MEET YOUR RACE DIRECTOR 

Brad joined Race Day Events in June of 2022 but has been in the event industry since 2008. He’s originally from Lake Mills, IA where he grew up on a farm, he moved to Sun Prairie from Chicago where he spent 14 years producing mass participation running events. His favorite team is the Minnesota Vikings, but to distract from that he quickly mentions how he worked for the Packers one summer in high school and got to play catch with Brett Favre. In his free time Brad enjoys spending time with his wife, son and dog doing various outdoor activities.

Interested in Learning More about Race Day Events?

Check out our website for additional information and to learn about our upcoming events!

Don’t miss out on the latest updates and opportunities to get involved.

We can’t wait to see you there!